Types of broad cast media �

What does VIEW stand for?

List 6 media objectives.

Broadcast media

TV

Radio

Advantages and disadvantages of each.

Television Strengths �

One on one reach

Ability to use humor

Effective with sales force and trade

Ability to achieve impact

Demonstrate ability

Intrusion value

Limitations of Television

* high cost
* audience fractionalization
* zipping and zapping
* clutter

Raido �

All most 100% of homes in Australia have radio, more have several, almost all cars have radio, and it�s a very strong advertising medium.

Radio Strengths �

Ability to reach a segmented audience

Intimacy

Economy

Short lead times

Transfer of imagery from tv.

Use of local personalities

Radio Limitations

Clutter

No Visuals

Audience Fractionalization

Buying Difficulties