The Companies slogan:

�We can and do move mountains�

Address and Phone Number:

George Patterson Y&R Head Office
Level 15, 35 Clarence Street
Sydney NSW 2000
Phone: 02 9778 7100
Fax: 02 9778 7226



The Background information:

Young & Rubicam Brands is part of WPP, one of the world�s largest communications groups with 84,000 people working in over 2000 offices in 106 countries.

In Australia, Young & Rubicam Brands recently acquired the businesses of George Patterson and The Communications Group. They offer a suite of marketing and communications services, each of them a key element of a strategy designed to create and grow demand for our clients products and services.

Our businesses are industry leaders covering specific marketing disciplines, including advertising, media strategy planning and buying, research, public relations and issues management, direct marketing and customer relationship management, interactive, outdoor, business to business, retail, brand development and strategy, and healthcare.

This diverse offering enables us to look at problems and opportunities from multiple perspectives and leverage the right mix of expertise as one team. With one accountable leader and one financial agreement.


The Companies Clients:


� AFL

� Arnotts
� Austereo
� Australian Rugby Union
� Caltex
� CareerOne
� Carlton Draught
� Carlton Draught
� Carlton Draught
� Cleo
� Conrad Jupiter's
� Cricket Australia
� Crown Lager
� Defence Force Recruiting
�Energex
� J.Boag & Son
� Keno
� QLD Gov't Dept. of Health
� Sleepmaster
� Sterling Beer
� Stockland
� Schweppes
� SKYY Vodka
� Suncorp
� Telstra
� Tourism NSW
� University of QLD
� Worksafe
� Yellow Pages Online





Their most recent campaigns:



Carlton Draught
�The Big Add�



Cricket Australia
�Brand Campaign�

Austereo
�Maximum Trouble�





Defence Force Recruiting
�Army Reserves�

What sort of media do they advertise in:





TV

Print

Radio

Outdoor billboards















The Directors:





Hamish McLennan
Chairman & CEO



Matthew McGrath
Group Creative Director



Christine Gardner
National Managing Director





Michael Stanford
Creative Director � Sydney











Awards:



Took a gold and a silver for the big ad and also various other awards for the �Carlton Draught�
�The Big Ad�





My Opinion about the Advertising Agency:



George Paterson Y&R is a very creative advertising agency who boasts a large portfolio and has created many high class ad�s such as the Carlton draught �the big add� which is one of 2005 best ads.



The website is also very well created and is easy to navigate through.