What are the 4 messages research methods 1) Measures of recognition and recall Starch Readership service (magazines) Bruzzone tests (TV) Burke day after recall (tv) 2) Measures of physiological arousal Galvanometer Pupillometer 3) Measures of Persuasion Ipsos ASI next TV method RSC�s ARS persasion method 4) Measures of sales response (single source systems)
- Marketing Communication tools - Consumer processing model - Elaboration likelihood model - Geo demographic targeting - Functions of Advertising - MECCAS model - Messages research methods - Types of broad cast media - VIEW MODEL - Specifying media objectives - Direct marketing - PR and sponsorship marketing - Leo Burnett advertising agency - Clemenger advertising agency - Saatchi and Saatchi advertising - Host advertising agency - George Patterson advertising - Adcorp advertising agency - DDB advertising agency - BMF Advertising advertising - Lowe Hunt advertising agency - SMART advertising agency - Creativity advertising agency - TV Ad That I Like - TV Ad That I Dislike - Alternative Media
