Informing �
- Top of mind awareness.

- Advertising increases awareness.

- Informing clients about benefits of the product.

 Persuading �

- Persuading potential customers to try your product.

 Reminding �
 Keeping consumers minds active and keeping the brand up most positive.

Adding Value �

Been innovative to the product.

Improving the products overall quality

Changing consumer perspectives about the product.


Assisting other company efforts �



Assist you with a gain in customers.

Hierarchy of effects model of advertising.