- Welcome to Advertising View - your review on Sydney advertising agencies and advertising news.
2 types of broad cast media –
What does VIEW stand for?
List 6 media objectives.
Broadcast media
TV
Radio
Advantages and disadvantages of each.
Television Strengths –
One on one reach
Ability to use humor
Effective with sales force and trade
Ability to achieve impact
Demonstrate ability
Intrusion value
Limitations of Television
- high cost
- audience fractionalization
- zipping and zapping
- clutter
Raido –
All most 100% of homes in Australia have radio, more have several, almost all cars have radio, and it’s a very strong advertising medium.
Radio Strengths –
Ability to reach a segmented audience
Intimacy
Economy
Short lead times
Transfer of imagery from tv.
Use of local personalities
Radio Limitations
Clutter
No Visuals
Audience Fractionalization
Buying Difficulties
-HOME
-Leo Burnett advertising agency
-Clemenger advertising agency
-Saatchi and Saatchi advertising agency
-Host advertising agency
-George Patterson Y and R advertising agency
-Adcorp advertising agency
-DDB advertising agency
-BMF Advertising advertising agency
-Lowe Hunt advertising agency
-SMART advertising agency
-Creativity advertising agency
-TV Ad That I Like
-TV Ad That I Dislike
-Alternative Media
