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What are the 4 messages research methods
1) Measures of recognition and recall
Starch Readership service (magazines)
Bruzzone tests (TV)
Burke day after recall (tv)
2) Measures of physiological arousal
Galvanometer
Pupillometer
3) Measures of Persuasion
Ipsos ASI next TV method
RSC’s ARS persasion method
4) Measures of sales response (single source systems)
IR’s behavior scan
Nielsens SCANTRACK
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