- Welcome to Advertising View - your review on Sydney advertising agencies and advertising news.
VIEW MODEL
V – Visibility
I – Information
E – Emotional appeal
W - Workability
Visibility signifies the ability of the package to attract attention at the point of purchase. The main objective is to have packaging that stands out to consumers.
Information – the various forms of information that is on the packaging this includes things such as product information, claimed benefits, instructions on use and ingredients.
Emotional Appeal – Package designers attempt to arouse specific feelings such as elegance, prestige, cheerfulness, fun ect ect.
Workability – does the package protect the contents, does it facilitate storage space, easy to access and use, does it protect against breakage, is it environmentally friendly packaging,
-HOME
-Leo Burnett advertising agency
-Clemenger advertising agency
-Saatchi and Saatchi advertising agency
-Host advertising agency
-George Patterson Y and R advertising agency
-Adcorp advertising agency
-DDB advertising agency
-BMF Advertising advertising agency
-Lowe Hunt advertising agency
-SMART advertising agency
-Creativity advertising agency
-TV Ad That I Like
-TV Ad That I Dislike
-Alternative Media
