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The Company:
SMART
Logo:
The Companies slogan:
“It’s a idea, and insight, a solution, so simple you just know its right”
Address and Phone Number:
T: 02 9285 8555
f: 02 9283 8755
20 Poplar St, Surry Hills NSW 2010
The Background information:
An innovative alternative to 'traditional' agency thinking, SMART has been acclaimed as one of Australia's most exciting new creative agencies. Its specialised focus on mid-sized challenger brand strategy has brought considerable success to both the agency and its clients. SMART has been recognised at award shows the world over and as B&T Agency of the Year, B&T Employer of the Year and a BRW Fast100 company.
The Companies Clients:
GE Money
Just Group (Jay Jays)
News Ltd Daily Telegraph, Herald Sun, MX
NSW State Government
Pacific Magazines Men's Health Magazine
STA Travel
Victorian State Government
Wingara Wine Group
Their most recent campaigns:
23 Jan 2006
Athletics Australia
What sort of media do they advertise in:
TV
The Directors:
CEO - Ben Lilley
Creative Partner - Paul Findlay
Head of Planning - Ashley Farr
Awards:
B&T Agency of the Year,
B&T Employer of the Year
BRW Fast100 company.
My Opinion about the Advertising Agency:
Smart is a very impressive agency which boasts a medium-large client base, their business website is also very creative and easy to navigate through.
Website: http://www.smartinc.com.au/
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