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Host
Logo:
The Companies slogan:
“The way of the future”
Address and Phone number:
Address: Ground Floor 63-73 Ann St Surry Hills, NSW, 2010
Telephone: 02 9281 0333
Facsimile: 02 9281 0533
Email: mail@hostville.com.au
Website: www.hostville.com.au
Postal Address: Ground Floor 63-73 Ann St Surry Hills, NSW, 2010
The Background information:
Host has ripped up outdated, restrictive agency structures to re-invigorate how marketing communication gets done. It has been described in the media as “the new virtual anti-agency”, “the way of the future”, “hosting the revolution” and “giving the big, glossy agencies a run for their money.” It is currently B&T’s Sydney Agency of the Year.
The Companies Clients:
ABC
BT Financial Group
eBay
Eidos
General Pants Group
John Fairfax Publications
Staedtler (Pacific) Pty Limited
Tiger Beer
Universal Pictures Video
Virgin Atlantic Airways
Virgin Mobile
Yahoo! Australia & NZ
Their most recent campaigns:
“The abc”
Host and The Glue Society have created the launch campaign for Yahoo!7 - the new web venture between another famous couple, Yahoo! and the Seven Network.
What sort of media do they advertise in:
· TV
· Radio
The Directors:
Anthony Freedman - Managing Partner
Anthony Freedman is married to actress Sophie Lee, star of The Castle and Muriel's Wedding. They have a two-year-old daughter and another due very soon. Freedman is fairly coy about the issue saying: "It's not on our creds. I don't tell every client that my wife's an actor."
Jacqui Hooper – Partner
Prior to Host, Jacqui spent five years at Whybin Lawrence TBWA where she was responsible for the development of integrated campaigns for clients including Sony PlayStation, Apple Computers and The Fred Hollows Foundation. During her last year at TBWA, Jacqui was appointed Digital Business Director and oversaw all aspects of online campaign activity including digital and database strategy, permission email marketing and eCRM initiatives.
Her other agency experience includes Y&R/Wunderman Cato Johnson where she developed direct response campaigns for Foxtel, Optus and Apple.
Olly Taylor - Planning Partner
Host planning director Olly Taylor has become a partner of the agency, joining existing partners Anthony Freedman and Jacqui Hooper. Since joining Host in October 2003, Taylor has received three APG Creative Planning Awards - including the Grand Prix - and a special prize for the most innovative use of research for work on Virgin Mobile. Taylor previously worked at Fallon London.
Olly Taylor, planning director for Host was named overall winner or ‘best of show’ and received The One Centre Grand Prix Award for Virgin Mobile, 'Ming Mong'. The campaign was also awarded a Gold Award for Campaign for Established Service Brands and Special Prize for Best Use of Research.
Awards:
It is currently B&T’s Sydney Agency of the Year.
Host and The Glue Society were rightfully recognised for their standout work on Virgin Mobile by winning Campaign of the Year for the Enjoy Our Rates Responsibly campaign featuring Jason Donovan.
Sydney agency Host, with The Glue Society, was one of only four agencies worldwide to win a Titanium Lion in 2005, for its “5 Cent” work on Virgin Mobile.
AWARD, Last year’s dominant agency, Host, walked away with two awards, a bronze for the Cannes-winning 5 Cent campaign and a silver for a trade campaign for Fairfax.
AFA Advertising Effectivenss Awards - Gold Pinnacle.
AGENCY
Host / The Glue Society
CLIENT
Virgin Mobile Australia
My Opinion about the Advertising Agency:
Host seems to be a very creative agency that does work for large companies and uses the most creative people to compete this work.
Their website is also very creative having a watermark back ground and is also very easy to navigate. Information is straight ford and host has a amazing portfolio that makes them very professional.
Website http://www.hostville.com.au
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