Welcome to Advertising View - your review on Sydney advertising agencies and advertising news.


 

Functions of Advertising –

 

*Informing –

 

- Top of mind awareness.

- Advertising increases awareness.

- Informing clients about benefits of the product.

 

  • Persuading –

-         Persuading potential customers to try your product.

 

  • Reminding –
  • Keeping consumers minds active and keeping the brand up most positive.

 

Adding Value –

 

Been innovative to the product.

Improving the products overall quality

Changing consumer perspectives about the product.

 

Assisting other company efforts –

 

Assist you with a gain in customers.

 

 

Hierarchy of effects model of advertising.

 

 

 

 

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-TV Ad That I Like
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