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Direct marketing -
Direct marketing is material sent directly to a consumer to generate a response. Its main focus is to create sales.
Internet advertising is becoming very popular with direct marketing.
P-mail postal mail –
Components of a direct marketing campaign –
Objective –
what you want to achieve in the direct marketing
Media –
The media in which you will use to promote your direct marketing ie which media vehicles you use TV, telemarketing, catalogues ect ect
Creative –
the way in which the message is presented to the audience.
Database –
the system which holds the information about the audience and from which target audience decisions can be made.
Fulfillment –
the implementation of the campaign through to the printing and mail delivery.
-HOME
-Leo Burnett advertising agency
-Clemenger advertising agency
-Saatchi and Saatchi advertising agency
-Host advertising agency
-George Patterson Y and R advertising agency
-Adcorp advertising agency
-DDB advertising agency
-BMF Advertising advertising agency
-Lowe Hunt advertising agency
-SMART advertising agency
-Creativity advertising agency
-TV Ad That I Like
-TV Ad That I Dislike
-Alternative Media
